Last month, our eyes lit up as we picked the Guardian up from our local newsagent.  We were featured in the society pages talking about Mypolice and Snook.  You can read the whole article here.

"A career in product design may not seem an obvious choice for someone who wants to do something for the benefit of others – "to make a dent in the world, to make things a little better". She admits that it wasn't even clear to herself why she should have chosen design rather than, say, education, law or politics, until a recent conversation with a student. "She said that to do a degree in politics and economics was just regurgitating theory, but by going into the creative industries you are allowed to be creative about your solutions to these problems," Drummond recalls. At a recent police conference, a speaker said that the skills of Drummond and her partner, Lauren Currie, were needed to invent a feedback tool for the force because the police had allowed a gap to be created between themselves and the online public. This does raise the question of why the police didn't just set up their own feedback tools to improve communication with the public."

We might have come from a product design background, but at the core of what we do is design thinking.  We believe that designers are opportunists, and ideas like Mypolice are a product of our imagination and our awareness and ability to merge multiple opportunities within different contexts and breathe life into them.  We don't just find problems, we solve them and we conciously look for opportunties to improve the way things are or work. 

People often ask us how we do what we do and we always say "don't always wait for a brief to make something happen... just do it"  and we're on our way with Mypolice. Doing exactly that.